“冰雪游”多点开花 我国万亿冰雪产业点燃冬季消费

\u003cdiv class=\"rich_media_content\"\u003e\u003cp class=\"text_align-center\" data-source=\"cke\"\u003e据《中国冰雪产业发展研究报告（2025）》\u003c/p\u003e\n\u003cp class=\"text_align-center\" data-source=\"cke\"\u003e今年我国冰雪产业规模\u003c/p\u003e\n\u003cp class=\"text_align-center\" data-source=\"cke\"\u003e将突破万亿元大关\u003c/p\u003e\n\u003cp class=\"text_align-center\" data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e达到10053亿元\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"text_align-center\" data-source=\"cke\"\u003e“冷资源”正全面释放“热效应”\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-number-4 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-number-4\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"display: inline-block; margin-bottom: 8px; margin-left: 8px; margin-right: 8px; margin-top: 8px; position: relative\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-nubmer\" style=\"color: #00269a; font-size: 54px; left: 50%; min-width: 20px; opacity: 0.1; position: absolute; text-align: center; top: 50%; transform: translate(-50%, -50%); white-space: nowrap; z-index: 9\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-number-4-text\" style=\"color: #00269a; display: inline-block; line-height: 26px; min-width: 4px; padding: 0 28px; position: relative; text-align: center; word-break: break-all; z-index: 99\"\u003e\n\u003cp\u003e万亿赛道升温\u003c/p\u003e\n\u003cp\u003e冰雪经济有多“热”？\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e雪场规模快速扩张：\u003c/strong\u003e2018—2024年，全国雪场数量从1133个增至2678个，增幅达136%。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e滑雪场辐射效应显著：\u003c/strong\u003e2024—2025冰雪季，全国滑雪场消费金额达786.13亿元，滑雪场周边两公里内，消费金额同比增长27.97%，对周边零售、交通、餐饮等行业拉动作用明显。\u003c/p\u003e\n\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e冰雪运动的版图已不再局限于北方，浙江宁波一座1.75万平方米的滑雪场，每天吸引数百名滑雪爱好者，其中约70%的客流来自长三角地区。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e武汉、广州、成都等城市更将冰雪乐园引入核心商圈，冰滑梯、雪地露营、冰雕观赏……让人们在家门口尽享冰雪乐趣。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-number-4 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-number-4\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"display: inline-block; margin-bottom: 8px; margin-left: 8px; margin-right: 8px; margin-top: 8px; position: relative\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-nubmer\" style=\"color: #00269a; font-size: 54px; left: 50%; min-width: 20px; opacity: 0.1; position: absolute; text-align: center; top: 50%; transform: translate(-50%, -50%); white-space: nowrap; z-index: 9\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-number-4-text\" style=\"color: #00269a; display: inline-block; line-height: 26px; min-width: 4px; padding: 0 28px; position: relative; text-align: center; word-break: break-all; z-index: 99\"\u003e\n\u003cp\u003e“冰雪游”多点开花\u003c/p\u003e\n\u003cp\u003e冬季文旅全面升温\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e除了传统冰雪运动，各地也在不断解锁冬日的全新玩法。阿勒泰地区、‌乌鲁木齐市、‌吉林省推出“雪假”政策，鼓励学生积极参加学校组织的研学、运动会等文体活动。部分雪场在雪假期间推出冬令营、文化研学等趣味活动，学生可凭相关证件，享受雪场免票、消费折扣等福利让青少年们趣游冰雪、乐享成长。\u003c!--AI_AD_1000--\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp data-source=\"cke\"\u003e•\u003cstrong data-source=\"cke\"\u003e黑龙江哈尔滨今冬首趟“冰雪旅游列车”已于11月26日通车\u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e从哈尔滨开往漠河这趟列车将主题装饰、文化讲解，和趣味互动融为一体，让北国风光在旅途中“动”了起来。新疆喀什更是主打“少雪不寒、民俗浓郁”，160+场民俗活动、文化展演，让你从早嗨到晚。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e•河北崇礼服务更新 新雪季畅滑进阶\u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e河北崇礼近期将举办8场国际雪联国际级赛事，这也直接带动了区域客流的爆发式增长。各大雪场全面升级雪场设施与服务，入境冰雪游订单翻倍增长，其中东南亚游客占到七成。云顶滑雪公园单日客流峰值突破8000人次，是开板时的三倍多。\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e•内蒙古多地滑雪场开板迎客 文旅市场持续升温\u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e为了让游客愿意来、留得下，各地还不断在丰富旅游体验上做文章。这个冰雪季，内蒙古推出了159项特色冰雪文旅活动、48项文体赛事及45条冰雪旅游线路，打造新消费场景。在鄂尔多斯，滑雪爱好者们在雪道上灵活穿梭，感受冰雪运动的速度与激情。畅享滑雪运动后，还可以品味热气腾腾的杀猪菜，感受地道的乡土风味。\u003c!--AI_AD_1001--\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cp data-source=\"cke\"\u003e在位于呼伦贝尔根河市的敖鲁古雅使鹿部落景区里，游客们在策马驰骋，享受森林雪骑的乐趣之余，还可以围炉而坐，品尝地道的民族美食。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e• 广东深圳冬季运动升温 室内滑雪场迎客流高峰\u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e曾经局限于北方冬日的“冷资源”，已经突破地域局限，成为贯通四季的“热经济”。在深圳宝安的前海冰雪世界，亲子娱乐区域与室内专业赛事级雪道同步开放，搭配深港直达穿梭巴士，为大湾区冬季运动消费注入新动力。截至目前，已接待游客超70万人次。周边酒店客流较去年同期增长近15%。\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e•四川成都冰雪运动升温“雪地火锅”带动新消费\u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e而在位于成都市都江堰的一家大型室内滑雪场，除了有七个雪道可以满足不同等级的滑雪需求，雪场还搭建了一个5000㎡的冰雪乐园，供小朋友玩耍。游客还可以参与雪地投壶、投掷橄榄球等项目，还能享受在雪地里吃火锅的别样体验。\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\n\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-number-4 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-number-4\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"display: inline-block; margin-bottom: 8px; margin-left: 8px; margin-right: 8px; margin-top: 8px; position: relative\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-nubmer\" style=\"color: #00269a; font-size: 54px; left: 50%; min-width: 20px; opacity: 0.1; position: absolute; text-align: center; top: 50%; transform: translate(-50%, -50%); white-space: nowrap; z-index: 9\"\u003e\u003c/div\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-number-4-text\" style=\"color: #00269a; display: inline-block; line-height: 26px; min-width: 4px; padding: 0 28px; position: relative; text-align: center; word-break: break-all; z-index: 99\"\u003e\n\u003cp\u003e“冰雪+”扩容\u003c/p\u003e\n\u003cp\u003e成为带动增收的新引擎\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e一张雪票，不仅意味着雪道上的速度与激情，更是打开区域协调发展、促进共同富裕之门的钥匙。数据显示，2024—2025雪季，全国滑雪场消费金额达786.13亿元，带动周边两公里消费金额增长27.97%。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e·从生产端看\u003c/strong\u003e，滑雪装备销量持续攀升，相关企业数量从2015年的约300家增至2023年的900家左右；\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e·在就业端\u003c/strong\u003e，仅河北崇礼的雪场就带动3万余人就业，年轻人担任滑雪教练收入可比肩大城市；\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e·在区域发展端\u003c/strong\u003e，“冰雪+乡村旅游”助力村民实现在家门口增收。“一业兴、百业旺”，冰雪经济沿着惠民生与促消费紧密结合的路径，精准把握了民生改善与经济发展的契合点。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\n\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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